2014-2016 | Santiago, chile
Chilean Government Communication Graphic Design Chief
work on
project management
Design system
Photography art direction
Print & Environmental
Marketing & Advertising
Digital
In 2014, I was hired by The Ministry General Secretariat of Chile to lead a new unit inside the Ministry tasked to design a new standard of communication throughout all government departments in The State.
Interior corridor of La Moneda Palace. Personal Archive.
Chilean Government logo since 2010
We understood that a consistent visual design was crucial for establishing a government brand that inspired confidence among its citizens. To achieve this, we added continuity to the graphics used by the previous administration. In addition, we implemented universal protocols that were later mandated for use in all government communiqué: online media, audiovisual works, and print campaigns. The same visual branding was also used to introduce new polices and benefits to the general public.
We develop a wide variety of projects. This is a selection of some of the most relevant initiatives, including websites, books, and government campaigns.
Kit Digital
An open source gallery of government-approved resources available for download by governmental departments and citizens. This platform took its name from the term “digital kit,” making reference to the idea of a “tool kit.” It offers web frameworks, communication guidelines, icon galleries, and government-specific font types. The platform also serves as a community forum for designers and developers alike to share ideas while working within the same (visual) parameters.
Users of the platform can also download manuals that provide instruction on implementing the new, governmental State-standard branding in non-professional work. The manuals offer users a broad range of guidelines, such as creating social network ads, selecting graphic images, or formatting digital texts.
Example Of Icons Available Through Open Source Gallery On KitDigital
A substantial financial savings was made as a result of launching the open source gallery, KitDigital. The platform provides resources with the continuity in graphic design and branding we desired, while eliminating the need for creating new source material with each new project. KitDigital was designed to engage users through a community forum, and as such is meant to grow organically overtime.
A Visual Alphabet Of Communication
In theory, these graphics serve as a “visual alphabet” to be used across several government departments. They also serve as easy-to-use tools for the non-professional user. Their broad range application stems from the versatility in their design; their lasting impact is attributed to their universal appeal.
Graphic pieces made by real users of KitDigital
Illustrated Guide Without Gender Stereotypes
As part of the new an initiative for Ministry of Woman and Gender Equality, we illustrated a pubic service guide meant to improve the way people see gender in day-to-day life. The illustrations avoid stereotypes and give equal treatment to both genders.
Santiago: City Transportation Website
Worked with Transportation Ministry to create a new digital platform, providing an official travel-planning tool on par with technology standards used around the world.
America Cup Campaign
A massive campaign developed by the government and its ministries to correspond with the tourism related to the 2015 America Cup, which is the largest South American soccer tournament between national teams of the region. Products designed specifically for the campaign include flyers, websites, and billboards used for promotion throughout the country.
Agenda Digital 2020
Provided branding for the country’s digital modernization strategy.
